THE LOCAL TAP
Wednesday, May 9, 2012
Meet Wes, a junior entrepreneur at Gettysburg and co-founder of The Local Tap, a service targeted at college upper classmen for deals on local bars sent right to your phone.
When did this idea surface? Wes: We started following what Groupon and Living Social were doing and wanted to try something out with target marketing. Then we came up with the idea to do something similar, specifically with bars and going after a younger audience.
How did you execute your idea? Wes: Once we came up with the idea to start a deal website, we realized we could really make it something cool. We wanted the name to be synonymous to “going out,” “drinking,” and appeal to young people. The name Local Tap sort of stuck. We bought the domain name, then went out and decided to pitch the idea to a bar. A local bar in Bethesda, MD loved the idea and it sort of took off from there. We raised capital, took the fall semester off, and was able to launch the website by the first week of October 2011. At that point we had 10 bars signed on.
So, how does it work? From your website what are the steps? Wes: 1. Plan Your Night Choose the Local Tap bar you want to go to and purchase a $2.00 Tap Deal 2. Head on out Check your email, and bring your phone to the bar and show your Tap Deal to a bouncer 3. Save! Get a wristband and save 25% between 8:00pm and 11:00pm!
What’s your elevator pitch? Wes: The Local Tap is a service that gives you, the customer, a new option when hitting the town. Our coupons provide instant savings at your favorite bars in the D.C Metropolitan area, but now, you choose the bar. We open the door; all you have to do is walk in. We’ve worked out lifetime deals with the bars so the deal is available everyday of the week. (more…)



